The Enhanced CEO Protocol

I'm currently opening 3 spaces for my elite executive coaching programme.

Built for the highest-performing executives who need to perform — not just get fit. If you've spent years optimising your business, it's time to apply the same rigour to your health. The Enhanced CEO Protocol is an industry-leading, fully bespoke 12-week performance engagement. Training. Nutrition. Blood markers. All of it.

Years Elite Coaching

Spaces Available

100%

Bespoke. No Templates.

360°

Training, Nutrition, Blood

The Problem

You've built something significant. Your body hasn't kept up.

You're running at full capacity. 12-hour days, back-to-back travel, client dinners, stress that doesn't clock off. Somewhere in all of it, your health became the thing that would get attention "when things slow down."

Things haven't slowed down. They won't. And that nagging feeling — that it's time to take control, that you're not performing at the level you know you're capable of — that feeling is right.

Most executives are operating at 60–70% of their physical potential. Not because of a lack of drive. Because no one has ever treated their body with the same discipline they bring to their business.

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Energy that fades by 2pm Chronic under-recovery compounds over time. What feels like stress is often a physiological problem — one that shows up clearly in a blood panel, and has a clear solution.

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No system. Just intention. A gym membership you use inconsistently. A diet that holds until travel breaks it. Good intentions without a structure that survives real life.

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Progress that stalls or regresses Without progressive, structured programming, effort doesn't compound. You're putting in work without a return on it.

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Cognitive performance that suffers Sleep quality, stress hormones, and physical fitness are directly linked to how sharply you think, how clearly you make decisions, and how well you handle pressure. The boardroom runs on the same fuel as the body.

You're the expert in your field. Put your body in the hands of the expert in ours.

The Solution

A complete performance system. Built around your life.

Everything is bespoke. Your schedule, your travel, your goals, your time constraints — the programme fits around you. Not the other way around.

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Fully Bespoke Training Programme

Built from scratch based on your goals, lifestyle, and schedule. No templates. Updated every four weeks. Delivered via app with video demonstrations — clear, trackable, and always current.

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Direct WhatsApp Access

Message me directly throughout the 12 weeks. Questions, session feedback, schedule changes. Same-day response during business hours. No waiting, no friction, no middleman.

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Weekly Check-In & Data Review

Every week you submit a structured check-in covering training, sleep, stress, nutrition, and energy. This is where the real coaching happens. Data in, decisions out.

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Travel & Schedule Adaptability

Hotel rooms, conference weeks, back-to-back travel. Your programme adapts in real time. I've already planned for the disruptions before they happen.

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Executive Nutrition Protocol

A full nutrition document built for your lifestyle. Covers daily structure, calorie and macro targets, restaurant frameworks, business dinner strategies, travel nutrition, and a supplement guide. No meal plans, no weighing food. Clear principles that work in the real world.

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Enhanced CEO Protocol Blood Panel Included

Two comprehensive blood panels — one at the start of your 12 weeks, one at the end. Carried out by a qualified nurse via venous draw through our clinical partner Nuvivo Health. We test 20+ markers covering testosterone, cortisol, thyroid, vitamin D, iron, inflammation, and full metabolic health. You'll see exactly where you started, and you'll have objective proof of what changed. No other executive coaching programme in the UK gives you this level of data.

The Results

Here's what working with me actually gives you.

By the end of 12 weeks, the changes aren't just physical. Every area of performance — cognitive, physical, hormonal — moves in the right direction. And you'll have the data to prove it.

Sustained Energy

No more 2pm crashes. Structured training and nutrition stabilises your energy across the full day — not just the morning.

Better Body Composition

Measurable changes in weight, waist, and how you carry yourself. Tracked from Week 1 to Week 12 with objective data.

Sharper Under Pressure

Physical training is one of the most effective tools for managing cortisol and improving stress response. You'll think clearer and handle pressure better.

Stronger & More Capable

Measurable improvements in strength and conditioning, tested and recorded at Week 1 and Week 12. Numbers that don't lie.

Optimised Blood Markers

Guaranteed improvement in key health markers across the 12 weeks. Including testosterone — one of the biggest levers for energy, body composition, and drive.

A System That Lasts

You'll leave with habits, structures, and an understanding of your own physiology that outlasts the 12 weeks.

Your 12-week transformation

Week 1

You arrive.

Blood panel done. Performance tested. Baseline set. Programme built around your life. For the first time, you have a system.

Week 4

You're feeling it.

Sleep is better. Energy is more consistent. The structure is working. You're hitting sessions you'd have previously skipped.

Week 8

You look different.

Body composition has shifted. Strength numbers are up. The people around you have noticed. You're performing at a different level.

Week 12

You have the data.

Final blood panel. Final performance test. Full dashboard comparison. The gap between who you were and who you are now — measured, documented, undeniable.

The Dashboard

Every metric. One place. Updated weekly.

Your private performance dashboard tracks blood markers, body composition, strength, power, and conditioning across all 12 weeks. You always know exactly where you stand.

Blood Score

82/100

↑ 31pts from Wk1

Body Weight

87kg

↓ 6kg from Wk1

Bench Press

102kg

↑ 22.5kg from Wk1

Broad Jump

2.14m

↑ 32cm from Wk1

1km Row

3:41

↑ 31s from Wk1

Performance vs Week 1

Bench Press

+28%

Trap Bar DL

+33%

Broad Jump

+18%

1km Row

+12%

Blood Panel — Key Markers

Testosterone

Wk1: 10.2Wk12: 18.4Optimal

Cortisol

Wk1: 28.1Wk12: 17.6Optimal

Vitamin D

Wk1: 38Wk12: 74Optimal

HbA1c

Wk1: 42Wk12: 36Optimal

Why Work With Me

I've prepared athletes for the biggest moments of their careers.

My background is in elite combat sports — preparing professional fighters for world title fights, UFC bouts, and championship campaigns. I've worked with some of the biggest names in the sport. These athletes can't have an off day. Their performance on a specific date, in front of thousands of people, determines their career.

That level of preparation — structured, data-driven, built around a peak performance date — is exactly what a high-performing executive needs. The principles are identical. The environment is different.

The stakes are different. The approach is the same. The results are the same.

I should have hired you years ago!

Lewis Crocker

Professional Boxer

IBF World Champion

I feel amazing. Faster, stronger and my conditioning has never been better.

Sam Hickey

Professional Boxer

Commonwealth Gold Medallist

Adam Lusby has taken me to a whole new level.

Paul Craig

Mixed Martial Artist

UFC Fighter

The Investment

One price. Everything included. No upsells.

You're not paying for a gym membership. You're investing in a measurable performance outcome — with the data at Week 12 to prove exactly what changed.

£1,997 / month

Minimum 3-month engagement · Cancel with 30 days notice thereafter

Fully bespoke training programme, updated every 4 weeks

Weekly check-in and data review

Direct WhatsApp access, same-day response

Travel and schedule adaptability built in

Executive Nutrition Protocol document

Private performance dashboard — all metrics, all 12 weeks

Enhanced CEO Protocol Blood Panel — Week 1 & Week 12, carried out by a qualified nurse (Nuvivo Health)

Start a Conversation

3 spaces available. Enquiries by email only.

Honest About The Fit

Adam Lusby Coaching

Adam.lusby@icloud.com